Marketing and Product Selection
When it comes to effectively curating the optimal assortment for each storefront, you can count on your ReaderLink team to:
- Offer sales-optimizing services like our proprietary Vendor Management Inventory, or VMI, System, which evaluates title viability based on comparative title point-of-sale data at the individual store level
- Adjust as needed based on current sales trends, media events, format and other factors
- Create custom, multi-publisher promotional displays that feature best-of-the-best title assortments
- Closely monitor syndicated data sources, such as the Bookscan, USA Today and New York Times bestseller lists
- Regularly meet with senior-level representatives at more than 300 different publishers to review and evaluate thousands of new titles
- Get key input on release timing, cover art, marketing plans and other essential elements that lead to successful sales
Sales Promotion
ReaderLink’s team continuously meets with publishers to develop movie tie-in opportunities, media-driven events, seasonal promotions and other thematic promotional offerings. In addition, ReaderLink works actively with publisher partners to develop winning promotions on behalf of its retail customers. These can include custom products, customized assortments, customized displayers, advertising and display support, and more. ReaderLink can also work with your team to plan and execute in-store author signings and other exciting store-level events.
Proprietary Product
ReaderLink’s product designers can leverage our data visibility and vast resources to help your category management team identify opportunity gaps in your book program that can be addressed with proprietary product. We work with the best design firms, and on-shore and off-shore printers to develop unique book products that deliver a solid value proposition that’s on-target with your customers.